Standing proudly on Magazine Brow in New Brighton, The Magazine Hotel is far more than a local watering hole; it is a living  https://hotelnaimat.com/ museum of Wirral’s maritime and military past. Built in 1759, it originally served as a place to house ammunition during the Napoleonic Wars, a fact that gave the pub its permanent name. Before its martial transformation, it was known as The Black Horse, a traditional inn that has now provided over 260 years of continuous hospitality.

For any hospitality enthusiast, “The Mags” is a masterclass in preserving character while adapting to the 21st century. The building’s white-and-black exterior remains a striking landmark. Inside, the pub retains its original beams, low ceilings, and cozy “snugs”—small, intimate rooms that were once smoke-filled chambers for rugged river workers and sailors.

Under the long-term stewardship of landlord Stephen Brady, who recently celebrated 25 years at the helm, the venue has seen thoughtful renovations. These include the installation of clear windows to better frame the spectacular views of the River Mersey and a complete landscaping of its famous beer garden, which is widely considered one of the best on the Wirral.

The Magazine Hotel is a sanctuary for beer lovers. It is one of the few remaining establishments in the region still serving Draught Bass. Beyond its classics, the pub champions local craft, such as Brimstage Brewing’s Trapper’s Hat, which has become a staple on the bar.

In recent years, its culinary reputation has soared. Since the arrival of a new kitchen team in late 2023, the pub has doubled its food takings, serving “winter warmers” like traditional Scouse, corned beef hash, and hearty Sunday roasts that draw crowds from across the region.

The venue’s connection to its community is cemented by the Magazine Bowling Club, founded in 1853, which sits directly behind the hotel. Throughout the week, the atmosphere is electric with events:

• Tuesdays: Traditional Folk Nights.
• Wednesdays: The “Family Fortunes” style Fun Quiz.
• Weekends: Live music featuring local acoustic talent.

No historic British inn is complete without a ghost story. Local legends suggest the building is haunted by the ghost of a young Victorian girl, and more colorful tales link its basement tunnels to centuries-old smugglers and “witches”. These stories only add to the “soul” of the building—something Stephen Brady believes is often lost when modern chains “rip out old walls” to maximize seating.

Whether you are a walker on the New Brighton promenade or a history buff seeking an authentic pint, The Magazine Hotel remains an essential stop—a perfect blend of heritage, hospitality, and hauntingly good atmosphere.

Would you like more information on specific upcoming events at The Magazine Hotel or details on their current real ale menu?