When a customer opens a gift, the first thing that they will notice isn’t the product, but rather the paper it was wrapped in. That few seconds wrapping is a branding opportunity that most businesses have to pay to be in, and it can be done here for free. Wrapping paper with a logo makes that moment memorable for the consumer, and that’s why more and more retailers, boutiques, and gift businesses have begun to think about gift wrapping paper with a logo as a part of the product experience and not an afterthought.

The reasons for businesses opting for this packaging are. 

Custom gift wrap is something that even a receipt or a thank you card cannot do; it is visible before the customer even opens it. For companies that are in the business of selling products that are more of a gift than a regular item, premium gift wrap paper is a reliable indicator of quality. A bottle of wine in generic wrapping paper, a candle, and a set of skin care products don’t seem like much. The same product, packaged in a branded and finished paper, looks purposeful.

The luxury gift wrapping paper is definitely worth every penny, but only when perceived in that way. Before customers lay their hands on a product, they make a judgement on the value of a product purely from the way in which the product is presented. A business that sells a high-quality product and then puts it in plain and unmarked paper is working against itself when it comes to pricing.

Benefits after the unwrap

Custom printed gift wrap does more than look great at the moment. In-store gift wrapping for retail companies is a low-cost, low-effort, repeatable marketing tactic that uses branded paper. Each gift wrapped, and each gift wrapped for the customer, is taking the brand into someone else’s homes.

There’s a practical aspect to it as well. Gift packaging paper, used for genuine retail applications, must fold cleanly, be crease-proof, and not rip at the corners when being wrapped. If the paper is resistant to the individual wrapping it, be it employee or customer, it negates the effort of the customer ordering custom paper in the first place. When ordering paper from a trustworthy gift wrap manufacturer, you can expect that the paper works in the same manner with the 1,000th order as it did with the first one.

To date, this paper is only known to be utilized at the point of use.

When gift wrapping is a common request particularly during the holiday season retail boutiques employ branded wrapping paper during checkout, as part of the purchase experience. Subscription box companies employ custom gift wrap to create the unboxing experience that feels more like an event than a delivery. Bouquets and gift sets at florists and gift shops are normally wrapped in branded paper. Whether the corporate gift is delivered to a single client location or 50, corporate gifting programs depend on custom-printed gift wrap to ensure that each gift stays in sync with the giver’s brand.

These are all the customisations to consider:

Paper weight can vary based on the boxed gifts and irregular shapes requiring soft or sharp folds. Print options can vary from a simple repeating logo pattern to complete custom artwork throughout the sheet. Finish options are available to suit different brands’ preferences, such as matte, glossy, and metal accents. The roll length and sheet size can both be correlated to common order quantities, from small retail counters to large seasonal wrapping stations.

Frequently asked questions

Q: Should custom gift wrap only be used at the holidays?

A: No, not just during the busiest times of year—branded wraps are used all year round, but of course, by businesses that gift regularly, such as florists, boutiques, corporate gifting programs, and more.

Q: Is it possible to order luxury gift wrapping paper in smaller sizes?

A: Yes, order size can be adjusted to reflect actual usage… smaller retailers may not be tied into ordering more than they will use in a year.

Q: What is the difference between the premium gift wrapping paper and ordinary paper?

A: Premium paper folds cleaner, keeps creases without cracking, and is usually heavier weight, which makes it feel “heavier” in the hands.

Q: Is it possible for a gift wrap manufacturer to match an already established brand color exactly?

A: Of course, Pantone matching is possible for companies that require packaging that matches their current colour palette and packaging materials.

Now ready to affix your brand to all gifts

Custom gift wrap is one of the easiest upgrades that customers will notice, even if your business is still wrapping gifts in plain paper. Contact The Deli Paper Company to discuss sizing, printing, and wholesale rates with your company.

The Deli Paper Company by Phone: 832-900-9245 or send us anEmail: sales@thedelipaper.com.